Here is a quick look at the AP Level 4 ARM and why it can provide
The marketing manifest is built using
the largest automotive behavioral data base in the world. In addition to having the information of which households are actively
interested in Automotive purchases (by their behavior online and from other sources), the dealer's sales and service history
are used as a model to select the households that most resemble the dealer's historical success. Once the manifest (marketing
list) is created, ‘intenders' (those most likely to buy) are approached using mail (major impact), email, Targeted Display
Network and Facebook to maximize the dealer's exposure to the right people.
This process is repeated every two months to continually market to those still in the market and to bring on those
just coming into the market. The result is increased market performance for the dealer in terms of market share and how they
perform compared to their brand. In all cases, our dealers outperform their brands during the period of ARM influence and
in the vast majority of cases, outperform the market as well.