Here is a quick look at the AP Level 4 ARM and
why it can provide quatifable results.
The marketing manifest is built using the largest automotive
behavioral data base in the world. In addition to having the information of which households are actively interested in Automotive
purchases (by their behavior online and from other sources), the dealer's sales and service history are used as a model to
select the households that most resemble the dealer's historical success. Once the manifest (marketing list) is created,
‘intenders' (those most likely to buy) are approached using mail (major impact), email, Targeted Display Network and
Facebook to maximize the dealer's exposure to the right people.
This process is repeated
every two months to continually market to those still in the market and to bring on those just coming into the market. The
result is increased market performance for the dealer in terms of market share and how they perform compared to their brand.
In all cases, our dealers outperform their brands during the period of ARM influence and in the vast majority of cases, outperform
the market as well.