Is it possible to really do better? Do more sales, make
more money, and have fun doing it? It is quite possible that our team is performing at its peak and we are tapped out. Without
the right inventory, marketing, training, and people...we are toast. In other words its our 'People, Processes, & Product'
that rules the day.
Do we have the right
product? Face it even with tough market conditions and other retailers going after the same target audience, we must be able
to offer a quality product at a decent price and still be able to make a profit. Are we really researching the many options
we have to obtain the right product or are we just visiting the same old sources? Do we test out different sources to find
the products we need to take our business to the next level or are we so set in our ways that we just follow the path to obtain
our product line up? Do we really research what the customer is really looking for? Well you get the idea.
In the marketing it is the same thing. Are we still using the
old method of marketing? By now we all know that over 80% of our customers use the Internet and mobile devices to find products
and services. Even this old news by now. If we are not pro-actively reaching out to our customer base using permission based
marketing, we are already getting passed up. Cyber or social media marketing is not just placing a product on the net, its
reaching out to the customer at the right moment and right time to provide information so when the time comes for the customer
to pull the trigger they naturally think of us.
the time comes for the customer to reach out to us, is our team ready? Can we interactive with the customer in a professional
way by providing information and still provide an incentive to get them to buy? Is our team able to work the phones, the net,
and the showroom in the way our customers expect to be treated or are we still locked into the old 'knock their heads off'
concept of selling? Is our team trained on what the customer is expecting in today's market place?
Now to the last pillar, our people. Do we have professional people
that see a career path with our company so they want to invest the time needed to improve their skills? Are we paying them
a wage or commission which allows them to make a decent living? Do they see us as a mentor or leader or just a boss?
Yeah, I am preaching to the faithful...right? We do this all
the time...or do we?
Before we start
to push our employees, let's make sure we give them the tools and lead by example.