Wednesday, July 8, 2015
First Impressions, Really That Important?
The most misunderstood step in the sales process, 'The
Meet & Greet'
Maybe you heard
that you never get a second chance to make a first impression. Maybe you have heard it takes 60 or 20 seconds to make a lasting
impression. Well got news for you. A series of experiments from a couple of psychologist reveal that all it takes is a tenth
of a second to form an impression of a stranger from their face, and that longer exposures don't really alter those impressions.
This concept was first presented in Psychological Science under an article called "First Impressions."
Link on the above picture to view the short cut to a great 'Meet and Greet'.
Tuesday, June 16, 2015
We have been told decisions are made based on logic. But maybe we
have been wired to make snapped decisions such as love at first sight, trusting someone at first glance, or having that gut
feeling. How many times do we say "I should of trusted my instincts".
Psychologists have a name for this ability to make snapped decisions. To learn more about this and why
this plays such a huge part in making that first impression, click on the above link.
Each of us can control how others see us, but to do this we must know the workings of the
mind and why we make these decisions in the first place.
Just click on the above picture
Thursday, May 21, 2015
Can We Really Do Better?
Is it possible to really do better? Do more sales, make more money,
and have fun doing it? It is quite possible that our team is performing at its peak and we are tapped out. Without the right
inventory, marketing, training, and people...we are toast. In other words its our 'People, Processes, & Product' that
rules the day.
Do we have the right product? Face it
even with tough market conditions and other retailers going after the same target audience, we must be able to offer a quality
product at a decent price and still be able to make a profit. Are we really researching the many options we have to obtain
the right product or are we just visiting the same old sources? Do we test out different sources to find the products we need
to take our business to the next level or are we so set in our ways that we just follow the path to obtain our product line
up? Do we really research what the customer is really looking for? Well you get the idea.
In the marketing it is the same thing. Are we still using the old method of marketing? By
now we all know that over 80% of our customers use the Internet and mobile devices to find products and services. Even this
old news by now. If we are not pro-actively reaching out to our customer base using permission based marketing, we are already
getting passed up. Cyber or social media marketing is not just placing a product on the net, its reaching out to the customer
at the right moment and right time to provide information so when the time comes for the customer to pull the trigger they
naturally think of us.
When the time comes for the customer
to reach out to us, is our team ready? Can we interactive with the customer in a professional way by providing information
and still provide an incentive to get them to buy? Is our team able to work the phones, the net, and the showroom in the way
our customers expect to be treated or are we still locked into the old 'knock their heads off' concept of selling? Is our
team trained on what the customer is expecting in today's market place?
Now to the last pillar, our people. Do we have professional people that see a career path with our company so they
want to invest the time needed to improve their skills? Are we paying them a wage or commission which allows them to make
a decent living? Do they see us as a mentor or leader or just a boss?
Yeah, I am preaching to the faithful...right? We do this all the time...or do we?
Before we start to push our employees, let's make sure we give them the tools and lead by
Monday, November 17, 2014
Just got off another conference call with grand plans
for our group. Why is it that every time we get off one of these calls we have a full agenda yet nothing happens? Is it that
we just get too busy reacting to what we get hit with during the day? Maybe it's because stuff happens.
Well for me no more! As a single father, I am tired of
dirty dishes in the sink. No more waiting for the last moment to check the kid's homework, rushing to get them ready for school
and off to the office. It's time to plan out the week and do laundry in small batches compare to a growing pile of cloths
gathering in each of the bed rooms resulting in a marathon Sunday night cleaning session.
No more having 5 separate alarms going off in the morning just
to get out of bed and start the day. As a family we are going to take our morning walk, have a well plan breakfast and have
time to compare notes so we are all on the same page.
This week is going to be different! We will get our act together! ...Oh just notice it is raining outside
and a cold front is moving in. Maybe I just need another cup of coffee and wait until traffic dies down before I hit the road...I
know I should get the week off to a great start, but I always have tomorrow.
Friday, May 10, 2013
Adventures with unplanned challenges
Just recently I got stranded in Detroit due to a US Air
flight. Forcing me to find a local hotel to stay at my return to the airport at 4:00 AM.
As I started the process of canceling appointments and reshuffling my schedule, my inner child started to
surface thinking how unfair this all was.
It was not until I was in the
air looking out the window at the morning sunrise reflecting off the storm clouds that it hit me; my troubles are nothing
compare to what was going on around me.
Sure I could stay in that self
pity mode or enjoy the moment viewing the sunrise with a recently acquired new friend sitting next to me.
Life is too short and we are not that important in the scheme of things to get so worked up over
small changes to our set plans.
By mid morning, I had made a few new friends.
Enjoyed a 30,000 flight to clear my head, and view the start of an amazing day while others still slept.
So was getting hit with a cancel flight really that bad? Yeah it was not planned, but sometimes our
biggest adventures start with a unplanned challenge.
With that thought, I wish
you find your next adventure when your plans get side tracked. Go out and make
it a great day!