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First Impressions, Really That Important?



The most misunderstood step in the sales process, 'The Meet & Greet' 


Maybe you heard that you never get a second chance to make a first impression. Maybe you have heard it takes 60 or 20 seconds to make a lasting impression. Well got news for you. A series of experiments from a couple of psychologist reveal that all it takes is a tenth of a second to form an impression of a stranger from their face, and that longer exposures don't really alter those impressions. This concept was first presented in Psychological Science under an article called "First Impressions."

Link on the above picture to view the short cut to a great 'Meet and Greet'.  

Wed, July 8, 2015 | link          Comments


It's Emotional


We have been told decisions are made based on logic. But maybe we have been wired to make snapped decisions such as love at first sight, trusting someone at first glance, or having that gut feeling. How many times do we say "I should of trusted my instincts".

Psychologists have a name for this ability to make snapped decisions. To learn more about this and why this plays such a huge part in making that first impression, click on the above link. 

Each of us can control how others see us, but to do this we must know the workings of the mind and why we make these decisions in the first place.  

Just click on the above picture 

Tue, June 16, 2015 | link          Comments


Can We Really Do Better?

Is it possible to really do better? Do more sales, make more money, and have fun doing it? It is quite possible that our team is performing at its peak and we are tapped out. Without the right inventory, marketing, training, and people...we are toast. In other words its our 'People, Processes, & Product' that rules the day. 

Do we have the right product? Face it even with tough market conditions and other retailers going after the same target audience, we must be able to offer a quality product at a decent price and still be able to make a profit. Are we really researching the many options we have to obtain the right product or are we just visiting the same old sources? Do we test out different sources to find the products we need to take our business to the next level or are we so set in our ways that we just follow the path to obtain our product line up? Do we really research what the customer is really looking for? Well you get the idea. 

In the marketing it is the same thing. Are we still using the old method of marketing? By now we all know that over 80% of our customers use the Internet and mobile devices to find products and services. Even this old news by now. If we are not pro-actively reaching out to our customer base using permission based marketing, we are already getting passed up. Cyber or social media marketing is not just placing a product on the net, its reaching out to the customer at the right moment and right time to provide information so when the time comes for the customer to pull the trigger they naturally think of us. 

When the time comes for the customer to reach out to us, is our team ready? Can we interactive with the customer in a professional way by providing information and still provide an incentive to get them to buy? Is our team able to work the phones, the net, and the showroom in the way our customers expect to be treated or are we still locked into the old 'knock their heads off' concept of selling? Is our team trained on what the customer is expecting in today's market place? 

Now to the last pillar, our people. Do we have professional people that see a career path with our company so they want to invest the time needed to improve their skills? Are we paying them a wage or commission which allows them to make a decent living? Do they see us as a mentor or leader or just a boss?

Yeah, I am preaching to the faithful...right? We do this all the time...or do we?

Before we start to push our employees, let's make sure we give them the tools and lead by example. 

Thu, May 21, 2015 | link          Comments


Another Week

Just got off another conference call with grand plans for our group. Why is it that every time we get off one of these calls we have a full agenda yet nothing happens? Is it that we just get too busy reacting to what we get hit with during the day? Maybe it's because stuff happens. 

Well for me no more! As a single father, I am tired of dirty dishes in the sink. No more waiting for the last moment to check the kid's homework, rushing to get them ready for school and off to the office. It's time to plan out the week and do laundry in small batches compare to a growing pile of cloths gathering in each of the bed rooms resulting in a marathon Sunday night cleaning session. 

No more having 5 separate alarms going off in the morning just to get out of bed and start the day. As a family we are going to take our morning walk, have a well plan breakfast and have time to compare notes so we are all on the same page. 

This week is going to be different! We will get our act together! ...Oh just notice it is raining outside and a cold front is moving in. Maybe I just need another cup of coffee and wait until traffic dies down before I hit the road...I know I should get the week off to a great start, but I always have tomorrow.  



Mon, November 17, 2014 | link          Comments


Adventures with unplanned challenges

Just recently I got stranded in Detroit due to a US Air flight. Forcing me to find a local hotel to stay at my return to the airport at 4:00 AM. 

As I started the process of canceling appointments and reshuffling my schedule, my inner child started to surface thinking how unfair this all was. 

It was not until I was in the air looking out the window at the morning sunrise reflecting off the storm clouds that it hit me; my troubles are nothing compare to what was going on around me. 

Sure I could stay in that self pity mode or enjoy the moment viewing the sunrise with a recently acquired new friend sitting next to me. 

Life is too short and we are not that important in the scheme of things to get so worked up over small changes to our set plans.

By mid morning, I had made a few new friends. Enjoyed a 30,000 flight to clear my head, and view the start of an amazing day while others still slept.

So was getting hit with a cancel flight really that bad? Yeah it was not planned, but sometimes our biggest adventures start with a unplanned challenge.

With that thought, I wish you find your next adventure when your plans get side tracked. 

Go out and make it a great day!
Fri, May 10, 2013 | link          Comments